Always be professional in your texts, for marketing, and then state the reason for your text - be clear and concise. This is extremely important because there are many spam marketers here as well. You always want to be seen as someone who is different, and also your offers need to achieve that, as well. The best approach is to write a professional ad/offer and get it done quickly for them. As in all direct response type advertising; be doubly sure you have a strong and clear call to action. No matter what it is your offer needs them to do - tell them very clearly to do it. Just the way on the Internet people can seem to be lost when it comes to taking the required action, even on mobile phones they may fail to understand what to do, unless you make it clear to them. Also, make your call to action relevant to your offer and don't make it too vague or simple, because the last thing you want is your prospect guessing. That's what you want to do, and it may help to try to find other mobile ads you can study.
The sense and feeling of something urgently needed will work wonders in your ads. The sense of urgency came from direct marketing from decades ago, and it is a proven, established fact that it works well. Be careful about what you say, though, because people can sense something isn't right if it sounds way out there. Your offer has to be good and something they really want to have, but there's a chance they may lose out on it.
As you can see, there are some definite similarities between internet marketing and mobile, and we hope our mobile marketing tips will help you get started. The numbers of people in mobile is truly huge and only growing every day, so that alone is reason enough to get involved. You will need some time to get your sea legs in this market, but it's certainly pursuing because it can be very lucrative.
Source: http://skybuilder.in-review.com/how-to-create-winning-customer-service-for-your-online-business/
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